October 17, 2011

The term Web 2.0 was coined in 1999 by Darcy DiNucci, a consultant on electronic information design in her article “Fragmented Future” and became closely associated with Tim O’Reilly who used it in a Media Web 2.0 conference in 2004 to describe the future, as he saw it, of the World Wide Web. The term, seen by many as misleading, stuck. Tim Berners-Lee, the inventor of the web, labeled the term “a piece of jargon.” Although the term Web 2.0 implies a new or updated version of the World Wide Web this couldn’t be further from the truth. There were, and have not been, any technical updates to the Web.
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October 12, 2011
In essence, personal branding is the process by which business people differentiate themselves by identifying and effectively articulating what makes them different or unique from their competitors – what makes them stand out from the crowd – a sort of personal USP (Unique Selling Proposition), if you will. This is especially important if you’re a service provider in a competitive field.
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